Author:David Gray

David Gray

Digital Transformation, Schmansformation

Digital transformation is something spoken of a lot yet not necessarily fully understood. Quite a lot of our customers believe digital transformation is just the digitisation of an existing process – like paper forms into electronic forms – or implementing videoconferencing just to save travelling time. These are great productivity enhancing measures, but it is hardly transformational. Digital transformation requires an organisation to completely rethink elements of HOW they do their business to compete and win in today's global marketplaces.

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