Who doesn’t love a new car? It's one of the universal pleasures of modern western society; the subject of many boyhood dreams and mid-life crises.
We love the process- creating a short list of would-be contenders, setting a budget, approaching vendors to sample their wares (usually in the form of a visit to a car dealership or even a test-drive to really get a feel for how much better your life will be with those lovely leather seats and in-built navigation!), then the negotiation and finally the purchase and bringing the new baby home.
A new dawn has arrived! - the new transportation is glorious! All your friends are jealous, your social status is instantly elevated, and everything is right with the world. Even the birds seem to sing sweeter as you drive past with the sunroof open and wind softly blowing your hair with cinematic slow-motion flair. Every weekend is an opportunity to get the hose out and give her a good lathering and clean (with a chamois, of course. No agricultural air-drying here guys!).
Now let's fast forward a couple of months: The new car smell is all but a distant memory (and has been replaced by the stale odour of takeaway), your friends have moved on to other exciting news to celebrate, and once again you fade into obscurity. The motivation to wash your new toy every weekend has morphed into drawing pictures in the dirt caked on the back windscreen, and you can't believe how expensive servicing a modern car is! $100 for windscreen wipers? What sorcery is this? Are they gold-plated? Do they make you toast in the morning?!?
I guess this is the part where you wonder what on earth this has to do with Insync and Microsoft and Information Technology and *insert acronym for other tech-related things here* - well I'm GLAD YOU ASKED!!!
It's not a huge stretch to draw parallels between the imagery I just laid out and the modern IT environment. The procurement process is similar, and the same patterns emerge with excitement followed by a lax approach to maintenance once the novelty of the new thing has worn off.
Here's the kicker: we all know prevention is always better than cure. Most accidents can be attributed to a lack of regular preventative servicing with a resultant failure of a critical piece of equipment followed by some kind of financial penalty to the owner, not to mention the annoyance of being without a vehicle whilst it gets repaired.
Insurance is great to cover the cost of an accident, but why not spend the money to keep the car (or your IT environment *digs elbow in to side*) in great working order for the time of ownership?
In other words - what's the point of owning a Ferrari if the engine doesn't work?